Martha Hernandez Visionary Behind madeBOS
by Linda Castillo At the 2017 Silicon Valley Latino Leadership Summit, I had the opportunity to meet Martha Hernandez, who is disrupting ...
There are 15 million people employed in US retail.
wage retail workers are the largest segment of US employment and yet the least invested in. They feel it takes too long to get promoted and are starving for career development opportunities.
Most career development tools today are not effective:
It is not sustainable for retailers to accept high turnover rates
madeBOS empowers employees to proactively manage their career development by focusing on the competencies needed for advancement:
Showing real career opportunities available aligned with Companies' strategic growth goals.
Creating an individualized plan to reach these opportunities.
madeBOS adds transparency to the career development process and makes each user accountable to their own progress.
madeBOS replaces and automates the antiquated Individual Development Plan process.
Employees do not have to wait for their managers to deliver scheduled reviews that could take months to a year.
madeBOS provides valuable insights and predictive analytics into the talent on hand.
madeBOS differentiates the company from competitors.
For the Employee:
Naomi, a Walmart employee wants to develop into a better paying job. In 4 simple steps Naomi is empowered to manage a realistic and attainable career development plan that unlocks her highest potential without having to leave her current employer.
For Naomi’s Employer:
Within 3 months of raising 216% of our goal in the first Republic round, we successfully launched on time, and on budget our MVP: the alpha version of the madeBOS platform.
We partnered with Tangelo, a venture studio and innovation lab in Palo Alto, California that executes digital transformations and develops deep technology platforms (for startups, midsize companies and corporations like Intel, Intuit, Facebook, and Google) to design and built the initial madeBOS platform. Here is what they said about us:
“We are thrilled to have Martha Hernandez as one of Tangelo’s partners. Her presence and drive matches our values and she embodies hard work and high standards through her work. Martha is a trailblazer in her field and we are proud to be supporting her company’s growth” said Antonio Altamirano, CEO of Tangelo, Inc.
We tested our proprietary algorithm using 2,600+ employee records and 1,600+ positions/job descriptions.
We invited madeBOS investors from our first campaign to experience the madeBOS platform. Here are some initial reactions:
“I was very impressed with the madeBOS MVP because it definitely benefits employees like myself who desire access to higher opportunity but lack the knowledge on the steps needed to grow. I loved how easy it is to use and also its versatility; any employee and any business will benefit. I’m proud to be an investor.” -Jazmani Cortez, Draught Beer Technician & madeBOS Investor
“Great job, this is excellent! The lay out is pleasant to the eye. madeBOS is easy to navigate through and super informative. Now I know the difference between being talented and being skilled and that no matter what, if I follow the madeBOS plan, I can always build my skills to reach my highest potential.” -Miriam Girotti, Hairstylist/Master Color Expert & madeBOS Investor
Juventino Mejia Jr. left Apple, Inc. to join madeBOS!
We are thrilled to have recruited an expert in data curation and content recommendation, a natural fit to madeBOS’ core career pathing methodology. Having an invested Co-Founder and CTO with a well rounded background in full stack development, multi platform app development (iOS/tvOS, Android, Web) account management and team leadership has positioned madeBOS to have faster and more strategic growth.
“This is a game changer” says madeBOS advisor Daniel Sonsino, HR Talent Management expert and Guia Founder. “Martha and Juventino have solved a problem for multiple industries as we see the unemployment rate dropping to 4.1%. Both companies and individual employees alike will benefit from this incredible technology that is thoughtfully designed and artfully created. Leveraging madeBOS inside an organization will increase employee engagement and commitment, improve retention, and demonstrate that you truly value your people. Employees will value the personalized approach to driving their own career aspirations, while connecting to a company they already value. When Martha showed me her idea I was intrigued, when I saw the actual platform, I was amazed,” states Daniel Sonsino, Founder, Guia Human Resources Consulting and madeBOS advisor and investor.
Within days of MVP launch we began scheduling demos with key entry level, low wage employers (including leaders in the service industry) and influencer organizations that include the following:
Potential Strategic Influencers
The madeBOS “formula” is based on 10+ years of experience giving people individualized plans to grow and develop professionally. Below are some recent stories of those who attest the formula has proven to work.
“I couldn't understand why after receiving my master’s degree I spent over 6 months unemployed failing close to a dozen interviews. madeBOS inspired self-confidence and incited a drive to accomplish what I hadn't thought I could, it gave me a tangible plan that I was easily able to follow – and it worked!”
"I was in a role where I was not utilizing my natural strengths and abilities. madeBOS recognized this and realigned my focus to a role that would allow me to use my talents. It showed me what I was capable of and gave me a plan to get there.”
"As a manager I was pretty content. However, madeBOS showed me I was capable of more and put a plan in place to earn my Bachelor’s Degree! In addition to my education plan, I was able to learn more about myself and what I did really well in my career and be able to focus on those strengths immediately."
"But more than that, it helped me build a pathway to my goals and ultimately success. The madeBOS formula sets plans and drives users to execute them step by step effectively. “
“madeBOS is creating user driven career paths to alleviate the confusion for people seeking advancement”
–Angela Mills-Dixon, SPHR, SHRM-SCP, Executive Director, HR, The Save Mart Companies
"I am encouraged with the forward thinking of madeBOS, and how it aligns with ABRA’s Corporate immediate goal of becoming the Employer of choice.The concept of customizing this product, with our specific needs further piques our interest. We are establishing a focus group, to dial in on our priorities of how this product could best serve our needs, and look forward to more interaction toward our partnership with madeBOS."
–Greg Peeters, Regional VP at ABRA Auto Body & Glass
madeBOS will draw revenue from two sources:
Downloading the app for the general public is free, however, unlocking next level of app usability charges the independent user a small $2.99 annual fee.
The retail industry (Grocery Stores, General Merchandise Stores, Specialty Stores, Non-Store Retailers-by mail, catalog or online- and Restaurants) is expected to experience significant growth.
The Department of Labor’s Bureau of Statistics projects that employment in the retail industry overall will grow by about 12 percent; an additional 1.8 million jobs.
Retail salespeople are the second-fastest growing occupation.
The number of cashiers and retail salespeople is projected to increase by over one million by 2020.
Initially our plan is to focus on retailers pained by turnover and are value aligned, however, other major industries such as technology, health care, hospitality, service, manufacturing, claim they also suffer a talent gap and face significant turnover issues.
We are mobile.
We provide flexible, actionable and attainable plans.
We integrate external resources in the plan.
We act independently but collaboratively with Talent Management and Learning and Development Systems.
Web-employer site based.
Focus on internal learning resources limiting potential employee creativity regarding their growth.
Provide one-size-fits-all solutions or resources that are not user driven or user adaptive.
Direct sales to companies.
Strategic partnerships with:
Job aggregators and social recruiting platforms
Talent acquisition and talent management platforms
Learning and development solutions
The madeBOS v.1 product was launched in November, 2017. Currently we are talking to enterprises considering piloting our technology and will select 3 that best fit our deployment strategy.
My name is Martha Hernández and I love helping people reach their full potential.
As a Talent Acquisition executive with over 10 years of experience, I learned that the talent gap problem is too big to fix one company at a time and thus decided to build a scalable, global solution to address the real talent problem; lack of automation to facilitate more effective internal mobility and thus higher engagement and performance.
I am excited about combining my experience in sales, talent strategy, selection methodology, technical product sourcing, business requirements understanding, systems integration, implementation and compliance plus what I love most, selecting, developing and managing highly effective teams.
Growing up I struggled to navigate Oakland public schools. I made it to and through Occidental College thanks to the TRIO program, Upward Bound, completed the Mills College Institute for Civic Leadership Program, graduated from prestigious leadership development programs such as Coro Fellow Program in Public Affairs and ML4T (Management Leadership for Tomorrow) even though all odds were against me.
I didn’t even speak English but when my mentor, Romeo Garcia said to me, “if you stick to the plan, you will have a career”, I understood and believed him.
It took one mentor to believe in me and show me whom I could become. Since then, every day I make sure to stick to the plan. madeBOS is a representation of my journey's success; having an inspirational vision of my future, having a plan, sticking to that plan and meeting mentors to help reach it.
My name is Juventino Mejía Jr, and I am passionate about solving real world problems through technology.
I am an Electrical Engineering & Computer Science graduate from MIT (Massachusetts Institute of Technology) and a former Apple engineer with 10+ years of development and management experience across a diverse set of industries and platforms. Early November I decided to leave Apple and join madeBOS because I am committed to solving a very common problem that I experienced first-hand early in my career. Luckily, I was able to successfully navigate my career path thanks to Martha’s methodology, the underlying vision of what would become madeBOS.
I come from humble beginnings and although I went to MIT, initially, I did not have the social capital to facilitate unlocking my highest potential. Today, I get to make significant local and global change so that people lacking resources, vision, exposure or simply motivation are empowered to be the best they can be.
Like the founder, the madeBOS team members and advisors also have amazing stories to tell and can relate to our target demographic. Together, we are experts in software and mobile development, talent management, talent engagement, business strategy, workforce development, operations, finance, development, marketing and analytics.
Our advisors are supporting madeBOS because they understand the problem enterprises face and because they believe that our solution can position us to be the first to actually solve the growing talent challenges.
We are thrilled about madeBOS’ impact in people’s prosperity and the fast progress we have made. With your investment today you help us create economic mobility for entry level workers in retail and adjacent sectors and at the same time support employers in retaining and developing talent. Thanks to industry experts such as the madeBOS team and advisors we are positioned to successfully lead in this market.
Bet bold for opportunity and become a madeBOS! Thank you in advance for your investment!
Name on investor thank you page!
Highlight on Twitter and Facebook from our madeBOS page and Founder's personal accounts and name on investor thank you page.
Exclusive investors only madeBOS t-shirt and all of the above.
Access to help us decide on future madeBOS features, plus all of the above.
Virtual career pathing session with founder, plus all of the above.
Lunch with Founder and Co-Founder, plus all of the above. *Travel not included
Exclusive invitation to madeBOS Investor Society and events, plus all of the above.
Mariachi hour serenaded by both Founder and Co-Founder (yes, Martha and Juventino are Mariachi professionals too!), plus all of the above. *Travel not included.
Invitation to become a madeBOS advisor and have dinner made by Co-Founder and CTO, plus all of the above. *Travel not included.
Thank you for wanting to download madeBOS. Currently madeBOS is available for enterprise level only. With your investment we will be able to continue our growth and development to eventually make madeBOS available to the general public. Investing $500 or more gives you access to early product features and first hand exposure prior to releasing our IOS and Android app.
We believe that everything we do should be intentional; our logo, our name, our work. madeBOS stands for made by own self. Since madeBOS is an individualized plan driven by the user, our name represents the accountability and commitment required to complete the plan.
Once ready, there are two ways to get the app:
1. Through your employer if they become an enterprise customer
2. Through the app store
Yes, eventually! Our goal is to make madeBOS available to all people looking for career growth.
I am doing an equity crowdfunding campaign because of its principal value being alined with madeBOS' mission – democratizing opportunity.
I personally knew very little about investments – however, several years ago I considered investing in startups and learned that in order to do that I had to be accredited (make over $250K per year and have a ton of money in assets). I realized this is why 97% of Americans were unable to participate in startup investment rounds. So, when title III passed (which is what unlocked equity crowdfunding) I made a commitment that I would open that opportunity to YOU –my family, friends, and value aligned investors to be part of madeBOS before going to traditional investors. Don't get me wrong, we will go to Seed and Angel investors (in fact we are having conversations with them now) but first, the offering is to you.
It's time to make bold choices if we want different results.
Most recently, Martha Hernandez ran the talent acquisition division for a 6 billion dollar company and almost 17,000 employees. She has experience running a multi million dollar budget and over 10 technological implementations and integrations.
I invested because I believe MadeBOS has the potential to significantly improve the lives of low and moderate income employees and because I want to support minority women in business.Shana LoveInvested 7 days ago
I believe in Martha wholeheartedly and her ability to succeed in any endeavor she sets her sights on!Stanley AntonioInvested 8 days ago
The vision of madeBos is something that is high in demand all over the country. Many people are limited to their potential due to not having the correct information to excel. This should help all people looking to advance in their career fields.Robert FuentesInvested 12 days ago
Investors should verify any issuer information they consider important before making an investment.
Investments in private companies are particularly risky and may result in total loss of invested capital. Past performance of a security or a company does not guarantee future results or returns. Only investors who understand the risks of early stage investment and who meet the Republic's investment criteria may invest.
Republic does not verify information provided by companies on this Portal and makes no assurance as to the completeness or accuracy of any such information. Additional information about companies fundraising on the Portal can be found by searching the EDGAR database.