Martha Hernandez Visionary Behind madeBOS
by Linda Castillo At the 2017 Silicon Valley Latino Leadership Summit, I had the opportunity to meet Martha Hernandez, who is disrupting ...
I am thrilled to announce the hiring of Juventino Mejía Jr as our CTO and Co-Founder. Juventino holds a Computer Science degree from MIT (Massachusetts Institute of Technology) and is a former Apple engineer with 10+ years of development and management experience across a diverse set of industries and platforms within Apple and other Silicon Valley tech companies. Juventino joining our team is an example of our commitment to the madeBOS value proposition; After learning about Juventino’s background, technical proficiencies and accomplishments, I immediately knew he was the right fit for madeBOS. However, I had to strategically support his professional growth and development to eventually recruit him. “Martha reached out several times about what she was building and although fascinating I did not have the financial backing to leave my career and become a startup founder. Luckily today, my story is different and I can commit to solving a very common problem that I experienced first-hand but that thanks to the madeBOS methodology I successfully navigated,” says Juventino.
Juventino, like me, is a first generation Mexican-American who is passionate about utilizing technology to help people reach their highest potential. In addition, we both come from humble backgrounds; we are the children of field workers from communities that lack resources and representation in the technology space.
Currently, I am focused in building strategic partnerships and in growing the sales funnel while Juventino focuses on the madeBOS technology.
Thank you for believing in the madeBOS vision! We are in this together!
We are thrilled to announce:
We have a working prototype of the madeBOS app! Our next step is to build and launch our MVP, minimum viable product, to test with our early adopters.
We are starting to get interest from key growing industries, particularly tech-companies. We recently met with Yelp and they loved our approach. Quote: “You guys are doing something so relevant and so necessary. We speak with leaders in the diversity and inclusion and talent management space all the time but your work definitely stands out.”
Thus, we are scheduled to deliver a seminar about the madeBOS methodology at Yelp to empower their entry level employees in driving their career development. Yes!!!
Our team is growing! Welcome Alberto Flores, Senior at St. Mary’s of California pursuing his BA in Business Administration with an emphasis in Marketing. Alberto has been key in strategizing and delivering our investment campaign success. We are so lucky to have Alberto!
With less than 60 hours left in our campaign we are grateful to have surpassed our minimum goal. However, we know we can do more. With your support investing, modifying to a higher investment amount or simply sharing our campaign with your family and friends, we can get to $100k! Reaching a higher amount means adding more resources to our software development team and thus delivering a higher quality product.
We are almost there. We are in this together!
Over the years Martha had supported companies in talent acquisition, talent management and restructuring their processes to be more inclusive. During that time she identified the gaps and inefficiencies in most of the career development tools. “While doing that I realized that one company at a time was not going to be a big global impact. I began implementing more solutions with the actual applicant and giving them tools to drive their own career development and saw amazing results,” says Martha.
There are 15 million people employed in US retail.
Employees in retail feel it takes too long to grow, want to get promoted faster, and are starving for career development opportunities.
Most career development tools today are not effective:
It’s cheaper for Retailers to invest in existing employees than to find new ones.
It costs companies $3,328 to find, hire and train a replacement for a $10/hour retail employee. That’s way over 2M incurred cost per year for a 1,000 employee count retailer.
The national average cost incurred on extended job vacancies is almost a $1M.
madeBOS empowers employees to proactively manage their career development by:
Showing real career opportunities available
Creating an individualized plan to reach these opportunities
madeBOS adds transparency to the career development process and makes each user accountable to their own progress.
madeBOS replaces and automates the Individual Development Plan process.
Employees do not have to wait for their managers to deliver scheduled reviews that could take months to a year.
madeBOS helps managers make right decisions by giving them access to insights on employees progression.
Our software facilitates transparent and effective hiring and promotion decisions and allows candidates to access objective and immediate feedback if they were not selected.
Employees join the company’s talent pool for their top career selection triggering leadership and other influencers that could support them through the process.
For the Employee:
Naomi, a cashier at Walmart, is currently pursuing her BA and unaware of long-term company career opportunities.
In 4 simple steps, Naomi creates her career development plan.
Naomi’s HR manager:
Sees Naomi’s (and other employees’) personal career plans and progression activity
Better allocates learning & development resources
The madeBOS “formula” is based on 10+ years of experience giving people individualized plans to grow and develop professionally. Below are some recent stories of those who attest the formula has proven to work.
“I couldn't understand why after receiving my master’s degree I spent over 6 months unemployed failing close to a dozen interviews. madeBOS inspired self-confidence and incited a drive to accomplish what I hadn't thought I could, it gave me a tangible plan that I was easily able to follow – and it worked!”
"I was in a role where I was not utilizing my natural strengths and abilities. madeBOS recognized this and realigned my focus to a role that would allow me to use my talents. It showed me what I was capable of and gave me a plan to get there.”
"As a manager I was pretty content. However, madeBOS showed me I was capable of more and put a plan in place to earn my Bachelor’s Degree! In addition to my education plan, I was able to learn more about myself and what I did really well in my career and be able to focus on those strengths immediately."
"But more than that, it helped me build a pathway to my goals and ultimately success. The madeBOS formula sets plans and drives users to execute them step by step effectively. “
“madeBOS is creating user driven career paths to alleviate the confusion for people seeking advancement”
–Angela Mills-Dixon, SPHR, SHRM-SCP, Executive Director, HR, The Save Mart Companies
Developing and retaining talent is consistently one of the top three concerns of CEO's, yet many organizations haven't solved for the challenge yet. madeBOS comes to the rescue with a powerful solution to engage your employees in the process, empower your organization to meet their needs and leverage the latest science and technology to make development simple and effective."
–Daniel Sonsino, Founder, Guia Consulting, madeBOS Advisor
"I am encouraged with the forward thinking of madeBOS, and how it aligns with ABRA’s Corporate immediate goal of becoming the Employer of choice.The concept of customizing this product, with our specific needs further piques our interest. We are establishing a focus group, to dial in on our priorities of how this product could best serve our needs, and look forward to more interaction toward our partnership with madeBOS."
–Greg Peeters, Regional VP at ABRA Auto Body & Glass
madeBOS will draw revenue from two sources:
Downloading the app for the general public is free, however, unlocking next level of app usability charges the independent user a small $2.99 annual fee.
Initially our plan is to focus on retailers pained by turnover and are value aligned, however, other major industries such as hospitality, service, manufacturing, claim they also suffer a talent gap and face significant turnover issues.
*Employers pay, on average $10 per employee, per year on Learning and Development Systems.
**madeBOS adds several solution layers and still presents a 20% savings.
We are mobile
We provide flexible, actionable and attainable plans
We integrate external resources in the plan
We act independently but collaboratively with Talent Management and Learning and Development Systems
Web-employer site based
Focus on internal learning resources limiting potential employee creativity regarding their growth
Provide one-size-fits-all solutions or resources that are not user driven or user adaptive
Direct sales to companies
Strategic partnerships with:
Job aggregators and social recruiting platforms
Talent acquisition and talent management platforms
Learning and development solutions
We are raising to hire the right people to develop the technology behind the madeBOS app. We need to hire key talent in development and engineering. People are our greatest asset, and as such we are looking to create an environment that will attract the best talent.
madeBOS product v.1 is under development coming in September 2017.
My name is Martha Hernandez and I love helping people reach their full potential.
I began my career supporting underrepresented students acquire the necessary skills to attend college. Later I found that getting teenagers into college was only part of the equation. I learned that ½ of recent college graduates take jobs that do not require a college degree and at the same time, employers are starved for qualified talent.
As a Talent Acquisition executive with over 10 years of experience, I learned that the talent gap problem is too big to fix one company at a time and thus decided to build a scalable, global solution.
I am excited about combining my experience in sales, talent strategy, selection methodology, technical product sourcing, business requirements understanding, systems integration, implementation and compliance plus what I love most, selecting, developing and managing highly effective teams.
Growing up I struggled to navigate Oakland public schools. I made it to and through Occidental College thanks to the TRIO program, Upward Bound, completed the Mills College Institute for Civic Leadership Program, graduated from prestigious leadership development programs such as Coro Fellow Program in Public Affairs and ML4T (Management Leadership for Tomorrow) even though all odds were against me.
I didn’t even speak English but when my mentor, Romeo Garcia said to me, “if you stick to the plan, you will have a career”, I understood and believed him.
It took one mentor to believe in me and show me whom I could become. Since then, every day I make sure to stick to the plan.
Like me, the madeBOS team members and advisors also have amazing stories to tell and can relate to our target demographic. Together, we are experts in software and mobile development, talent management, talent engagement, business strategy, workforce development, operations, finance, development, marketing and analytics.
Our advisors are supporting madeBOS because they understand the problem enterprises face and because they believe that our solution can position us to be the first to actually solve the growing talent challenges.
We are thrilled about madeBOS’ impact in people’s prosperity. With your investment, today we can all pay it forward and give people around the world the chance to live a more fulfilling and financially sustainable life. Thanks to industry experts such as the madeBOS team and advisors we are positioned to compete in this market.
Bet bold for opportunity and Invest in madeBOS! Thank you.
Our heartfelt gratitude for your support plus special thank you on our website listing you as a supporter. We'll also keep you updated on our progress as we launch madeBOS to market.
Get access to beta prototype, plus the perk listed above.
Exclusive updates on prototype findings and next steps with app development, plus all the other perks listed above.
Be the first to try out the app and give us your suggestions, plus all the other perks listed before.
Exclusive invitation to madeBOS’s first Career Development webinar, plus all the other perks listed before.
Exclusive webinar invitation to learn more about the madeBOS formula from the founder herself, plus all the other perks listed above.
Exclusive invitation to meet madeBOS’ founder and learn the ten key madeBOS formula secrets on Career Development. We will also prominently feature you on our website’s sponsor page, plus all the other perks listed before.
Receive 50% off the madeBOS Enterprise Solution annual fee for one year and special invitation to join the company advisory board, plus all the other perks listed before.
Receive 50% off the madeBOS Enterprise Solution annual fee for three years, plus all the other perks listed before.
OAKLAND, CA - May 8, 2017 - (HISPANICIZE WIRE) - In a new Trump era, Cinco de Mayo is beginning to take on a new significance for many La...
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madeBOS successfully raised $86,522 from 291 investors on July 10, 2017
Paying forward the opportunities that have been provided to me is my small contribution to our better communities! Thank you Martha for this opportunity! I look forward to the inspiration and the impact that it will create for everyone it touches!Jimmy GalvezInvested 4 months ago
It is a critical tool to promote professional growth for the workforce & above all for under-represented communities. It is time Women & Latina founders be creators and not just consumers of tech tools. madeBOS has all the right elements to scale.Roxana DamasInvested 4 months ago
Knowing that i am helping somebody achieve is awesome!!Hilda ChavezInvested 4 months ago
I believe in the CEO and her passion. The idea behind madeBOS is something that is needed in our workforce.Margarito GomezInvested 4 months ago
I invested because I personally know Martha, her values and her commitment to help others. Martha is a community driven person, she is always ready to roll up her sleeves and work hard! I believe in her vision and I am certain it will be a success.Yoli Córdova LimoInvested 4 months ago
I believe in Martha, the product will change lives. We all have the right and the responsibility to focus on our talents and develop skills. Companies will be more productive and happy by celebrating talents and cultivating capacity transformation.Tamara A CentenoInvested 4 months ago
I believe in Martha and in building wealth through investment and entrepreneurship!Tiq ChapaInvested 4 months ago
We want to contribute to a good cause in investment and making history with such a diverse community of hard working people as well as meet other people and increase our own business sales and advertising to whom may be in interest. BEES. HONEY.maria perezInvested 4 months ago
Martha is an inspiration to all Latina Women. I'm investing because of her and because my experience as a former retail employee had such an obscure career ladder that Madebos will be very helpful.Catalina AzcarateInvested 4 months ago
Tengo fe en éste proyecto.Enrique VazquezInvested 4 months ago
Martha es mi hija y yo creo en ella!Alfredo HernandezInvested 4 months ago
Martha is absolutely too passionate not to believe in her vision. Besides, one day I would like to be able to use madeBos for my own career change.Vira OchoaInvested 4 months ago
Inverti en madeBOS porque es una buena oportunidad de invertir.Maricela FrancoInvested 4 months ago
I believe in Martha Hernandez!!!!Virginia GarciaInvested 4 months ago
In the first conversations I ever had with Martha I was able to tell how much she really cared about empowering people to reach their full potential. Martha has taken that passion and turned it into a super chevere company I'm excited to support 💪Emerson MalcaInvested 4 months ago
I invested because the mission I'm on now in continuing my education for my career goals is due to the madeBOS plan. madeBOS showed me that I can have a career that suits MY strengths best! The CEO, Martha Hernandez, will help many with her vision!Amanda WilliamsInvested 4 months ago
I've met with Maria and I can tell she's got the support of not just key institutions setting her up for success, but the very community she wishes to serve. I don't generally invest in IPO or pre-IPO companies, I don't have a lot of money, and yet.Erik PetersonInvested 4 months ago
In reading through the information, MadeBOS is a viable solution for Career Development.Javier VillaInvested 4 months ago
I am investing in Martha and madeBOS. With Martha's mentorship and the madeBOS formula, I have received multiple job offers in an industry that I love and have increased my net income by 91%. As Marth always says, "If one wins, we all win."Yvonne CastroInvested 4 months ago
I invested in madeBOS as I believe in the the idea behind the CEO/Founders Model and her great passion to not just help our own Latino community, but as well others. I believe in this TEAM!Mario PachecoInvested 4 months ago
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