Martha Hernandez Visionary Behind madeBOS
by Linda Castillo At the 2017 Silicon Valley Latino Leadership Summit, I had the opportunity to meet Martha Hernandez, who is disrupting ...
We are thrilled to announce:
We have a working prototype of the madeBOS app! Our next step is to build and launch our MVP, minimum viable product, to test with our early adopters.
We are starting to get interest from key growing industries, particularly tech-companies. We recently met with Yelp and they loved our approach. Quote: “You guys are doing something so relevant and so necessary. We speak with leaders in the diversity and inclusion and talent management space all the time but your work definitely stands out.”
Thus, we are scheduled to deliver a seminar about the madeBOS methodology at Yelp to empower their entry level employees in driving their career development. Yes!!!
Our team is growing! Welcome Alberto Flores, Senior at St. Mary’s of California pursuing his BA in Business Administration with an emphasis in Marketing. Alberto has been key in strategizing and delivering our investment campaign success. We are so lucky to have Alberto!
With less than 60 hours left in our campaign we are grateful to have surpassed our minimum goal. However, we know we can do more. With your support investing, modifying to a higher investment amount or simply sharing our campaign with your family and friends, we can get to $100k! Reaching a higher amount means adding more resources to our software development team and thus delivering a higher quality product.
We are almost there. We are in this together!
Over the years Martha had supported companies in talent acquisition, talent management and restructuring their processes to be more inclusive. During that time she identified the gaps and inefficiencies in most of the career development tools. “While doing that I realized that one company at a time was not going to be a big global impact. I began implementing more solutions with the actual applicant and giving them tools to drive their own career development and saw amazing results,” says Martha.
There are 15 million people employed in US retail.
Employees in retail feel it takes too long to grow, want to get promoted faster, and are starving for career development opportunities.
Most career development tools today are not effective:
It’s cheaper for Retailers to invest in existing employees than to find new ones.
It costs companies $3,328 to find, hire and train a replacement for a $10/hour retail employee. That’s way over 2M incurred cost per year for a 1,000 employee count retailer.
The national average cost incurred on extended job vacancies is almost a $1M.
madeBOS empowers employees to proactively manage their career development by:
Showing real career opportunities available
Creating an individualized plan to reach these opportunities
madeBOS adds transparency to the career development process and makes each user accountable to their own progress.
madeBOS replaces and automates the Individual Development Plan process.
Employees do not have to wait for their managers to deliver scheduled reviews that could take months to a year.
madeBOS helps managers make right decisions by giving them access to insights on employees progression.
Our software facilitates transparent and effective hiring and promotion decisions and allows candidates to access objective and immediate feedback if they were not selected.
Employees join the company’s talent pool for their top career selection triggering leadership and other influencers that could support them through the process.
For the Employee:
Naomi, a cashier at Walmart, is currently pursuing her BA and unaware of long-term company career opportunities.
In 4 simple steps, Naomi creates her career development plan.
Naomi’s HR manager:
Sees Naomi’s (and other employees’) personal career plans and progression activity
Better allocates learning & development resources
The madeBOS “formula” is based on 10+ years of experience giving people individualized plans to grow and develop professionally. Below are some recent stories of those who attest the formula has proven to work.
“I couldn't understand why after receiving my master’s degree I spent over 6 months unemployed failing close to a dozen interviews. madeBOS inspired self-confidence and incited a drive to accomplish what I hadn't thought I could, it gave me a tangible plan that I was easily able to follow – and it worked!”
"I was in a role where I was not utilizing my natural strengths and abilities. madeBOS recognized this and realigned my focus to a role that would allow me to use my talents. It showed me what I was capable of and gave me a plan to get there.”
"As a manager I was pretty content. However, madeBOS showed me I was capable of more and put a plan in place to earn my Bachelor’s Degree! In addition to my education plan, I was able to learn more about myself and what I did really well in my career and be able to focus on those strengths immediately."
"But more than that, it helped me build a pathway to my goals and ultimately success. The madeBOS formula sets plans and drives users to execute them step by step effectively. “
“madeBOS is creating user driven career paths to alleviate the confusion for people seeking advancement”
–Angela Mills-Dixon, SPHR, SHRM-SCP, Executive Director, HR, The Save Mart Companies
Developing and retaining talent is consistently one of the top three concerns of CEO's, yet many organizations haven't solved for the challenge yet. madeBOS comes to the rescue with a powerful solution to engage your employees in the process, empower your organization to meet their needs and leverage the latest science and technology to make development simple and effective."
–Daniel Sonsino, Founder, Guia Consulting, madeBOS Advisor
"I am encouraged with the forward thinking of madeBOS, and how it aligns with ABRA’s Corporate immediate goal of becoming the Employer of choice.The concept of customizing this product, with our specific needs further piques our interest. We are establishing a focus group, to dial in on our priorities of how this product could best serve our needs, and look forward to more interaction toward our partnership with madeBOS."
–Greg Peeters, Regional VP at ABRA Auto Body & Glass
madeBOS will draw revenue from two sources:
Downloading the app for the general public is free, however, unlocking next level of app usability charges the independent user a small $2.99 annual fee.
Initially our plan is to focus on retailers pained by turnover and are value aligned, however, other major industries such as hospitality, service, manufacturing, claim they also suffer a talent gap and face significant turnover issues.
*Employers pay, on average $10 per employee, per year on Learning and Development Systems.
**madeBOS adds several solution layers and still presents a 20% savings.
We are mobile
We provide flexible, actionable and attainable plans
We integrate external resources in the plan
We act independently but collaboratively with Talent Management and Learning and Development Systems
Web-employer site based
Focus on internal learning resources limiting potential employee creativity regarding their growth
Provide one-size-fits-all solutions or resources that are not user driven or user adaptive
Direct sales to companies
Strategic partnerships with:
Job aggregators and social recruiting platforms
Talent acquisition and talent management platforms
Learning and development solutions
We are raising to hire the right people to develop the technology behind the madeBOS app. We need to hire key talent in development and engineering. People are our greatest asset, and as such we are looking to create an environment that will attract the best talent.
madeBOS product v.1 is under development coming in September 2017.
My name is Martha Hernandez and I love helping people reach their full potential.
I began my career supporting underrepresented students acquire the necessary skills to attend college. Later I found that getting teenagers into college was only part of the equation. I learned that ½ of recent college graduates take jobs that do not require a college degree and at the same time, employers are starved for qualified talent.
As a Talent Acquisition executive with over 10 years of experience, I learned that the talent gap problem is too big to fix one company at a time and thus decided to build a scalable, global solution.
I am excited about combining my experience in sales, talent strategy, selection methodology, technical product sourcing, business requirements understanding, systems integration, implementation and compliance plus what I love most, selecting, developing and managing highly effective teams.
Growing up I struggled to navigate Oakland public schools. I made it to and through Occidental College thanks to the TRIO program, Upward Bound, completed the Mills College Institute for Civic Leadership Program, graduated from prestigious leadership development programs such as Coro Fellow Program in Public Affairs and ML4T (Management Leadership for Tomorrow) even though all odds were against me.
I didn’t even speak English but when my mentor, Romeo Garcia said to me, “if you stick to the plan, you will have a career”, I understood and believed him.
It took one mentor to believe in me and show me whom I could become. Since then, every day I make sure to stick to the plan.
Like me, the madeBOS team members and advisors also have amazing stories to tell and can relate to our target demographic. Together, we are experts in software and mobile development, talent management, talent engagement, business strategy, workforce development, operations, finance, development, marketing and analytics.
Our advisors are supporting madeBOS because they understand the problem enterprises face and because they believe that our solution can position us to be the first to actually solve the growing talent challenges.
We are thrilled about madeBOS’ impact in people’s prosperity. With your investment, today we can all pay it forward and give people around the world the chance to live a more fulfilling and financially sustainable life. Thanks to industry experts such as the madeBOS team and advisors we are positioned to compete in this market.
Bet bold for opportunity and Invest in madeBOS! Thank you.
Our heartfelt gratitude for your support plus special thank you on our website listing you as a supporter. We'll also keep you updated on our progress as we launch madeBOS to market.
Get access to beta prototype, plus the perk listed above.
Exclusive updates on prototype findings and next steps with app development, plus all the other perks listed above.
Be the first to try out the app and give us your suggestions, plus all the other perks listed before.
Exclusive invitation to madeBOS’s first Career Development webinar, plus all the other perks listed before.
Exclusive webinar invitation to learn more about the madeBOS formula from the founder herself, plus all the other perks listed above.
Exclusive invitation to meet madeBOS’ founder and learn the ten key madeBOS formula secrets on Career Development. We will also prominently feature you on our website’s sponsor page, plus all the other perks listed before.
Receive 50% off the madeBOS Enterprise Solution annual fee for one year and special invitation to join the company advisory board, plus all the other perks listed before.
Receive 50% off the madeBOS Enterprise Solution annual fee for three years, plus all the other perks listed before.
OAKLAND, CA - May 8, 2017 - (HISPANICIZE WIRE) - In a new Trump era, Cinco de Mayo is beginning to take on a new significance for many La...
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madeBOS successfully raised $86,022 from 291 investors on July 10, 2017
Paying forward the opportunities that have been provided to me is my small contribution to our better communities! Thank you Martha for this opportunity! I look forward to the inspiration and the impact that it will create for everyone it touches!Jimmy GalvezInvested 2 months ago
It is a critical tool to promote professional growth for the workforce & above all for under-represented communities. It is time Women & Latina founders be creators and not just consumers of tech tools. madeBOS has all the right elements to scale.Roxana DamasInvested 2 months ago
Knowing that i am helping somebody achieve is awesome!!Hilda ChavezInvested 2 months ago
I believe in the CEO and her passion. The idea behind madeBOS is something that is needed in our workforce.Margarito GomezInvested 2 months ago
I invested because I personally know Martha, her values and her commitment to help others. Martha is a community driven person, she is always ready to roll up her sleeves and work hard! I believe in her vision and I am certain it will be a success.Yoli Córdova LimoInvested 2 months ago
I believe in Martha, the product will change lives. We all have the right and the responsibility to focus on our talents and develop skills. Companies will be more productive and happy by celebrating talents and cultivating capacity transformation.Tamara A CentenoInvested 2 months ago
I believe in Martha and in building wealth through investment and entrepreneurship!Tiq ChapaInvested 2 months ago
We want to contribute to a good cause in investment and making history with such a diverse community of hard working people as well as meet other people and increase our own business sales and advertising to whom may be in interest. BEES. HONEY.maria perezInvested 2 months ago
Martha is an inspiration to all Latina Women. I'm investing because of her and because my experience as a former retail employee had such an obscure career ladder that Madebos will be very helpful.Catalina AzcarateInvested 2 months ago
Tengo fe en éste proyecto.Enrique VazquezInvested 2 months ago
Martha es mi hija y yo creo en ella!Alfredo HernandezInvested 2 months ago
Martha is absolutely too passionate not to believe in her vision. Besides, one day I would like to be able to use madeBos for my own career change.Vira OchoaInvested 2 months ago
Inverti en madeBOS porque es una buena oportunidad de invertir.Maricela FrancoInvested 2 months ago
I believe in Martha Hernandez!!!!Virginia GarciaInvested 2 months ago
In the first conversations I ever had with Martha I was able to tell how much she really cared about empowering people to reach their full potential. Martha has taken that passion and turned it into a super chevere company I'm excited to support 💪Emerson MalcaInvested 2 months ago
I invested because the mission I'm on now in continuing my education for my career goals is due to the madeBOS plan. madeBOS showed me that I can have a career that suits MY strengths best! The CEO, Martha Hernandez, will help many with her vision!Amanda WilliamsInvested 2 months ago
I've met with Maria and I can tell she's got the support of not just key institutions setting her up for success, but the very community she wishes to serve. I don't generally invest in IPO or pre-IPO companies, I don't have a lot of money, and yet.Erik PetersonInvested 2 months ago
In reading through the information, MadeBOS is a viable solution for Career Development.Javier VillaInvested 2 months ago
I am investing in Martha and madeBOS. With Martha's mentorship and the madeBOS formula, I have received multiple job offers in an industry that I love and have increased my net income by 91%. As Marth always says, "If one wins, we all win."Yvonne CastroInvested 2 months ago
I invested in madeBOS as I believe in the the idea behind the CEO/Founders Model and her great passion to not just help our own Latino community, but as well others. I believe in this TEAM!Mario PachecoInvested 2 months ago
I invested because everyone should have access to the tools to track and manage their own career trajectory. madeBOS will provide that access and revolutionize the approach to career planning and development.Michelle SaldanaInvested 2 months ago
We invested 1st because we believe in the CEO, Martha Hernandez and 2nd because we want support and encourage her vision. We love the idea the program and that she is helping others.Aurora PadillaInvested 2 months ago
I believe in the mission and I believe in the conviction of the woman behind it.Lorena NunezInvested 2 months ago
Looking forward to seeing and experiencing all the passion and drive behind madeBOS! Mucha suerte prima!! Adelante!!Ana Lilia BorgInvested 2 months ago
I invested because I am passionate about supporting Latina and Latino led startupsJosef Castaneda-LilesInvested 2 months ago
I invested because I believe in Martha and I know that if she wins we all win. This is an opportunity to access a better future.Raul CortezInvested 2 months ago
I believe in the product and the founder.Jose OrtizInvested 2 months ago
I invested in madeBOS because the latino community especially in the Bay Area needs to make their imprint. I believe that the madeBOS team and expertise is well capable to compete in the tech industry. #SiSePuedeAlberto FloresInvested 2 months ago
I invested because I believe the product addresses a need. I invested because this will help elevate our community. Most of all, I invested because I know Martha will hit a home run! YOU GO GIRL! #ChingonaMaria OhollearnInvested 2 months ago
If you want different results, do the things differently _Albert EinsteinJose TostadoInvested 2 months ago
I believe in finding solutions and providing a vision/path and resource for those that don't know how to develop themselves and grow within their co. This is it! I also believe and trust in Martha's experience, passion and skill! Go madeBOS!Mia PerezInvested 2 months ago
I want to support entrepreneur women and help motivate young Latinas to join male-dominated careers.Angelica LizarragInvested 2 months ago
When I was in UB she believed in me and helped applied for scholarships Univision & Students Rising Above. Now it is my way of giving back to Martha and her company. She continues to inspire me, and I know she will do the same for others Si Se Puede!Josué HernándezInvested 2 months ago
When women support each other incredible things happen!Maribel OrtegaInvested 2 months ago
Yo mas que nadie he visto a Martha trabajar para no solo superarse ella misma sino tambien para el beneficio de nuestra familia y comunidad. Yo creo en ella porque siempre cumple sus objetivos.Martha PedrozaInvested 2 months ago
I invested because I believe in Martha and her vision for madeBOS. #LatinasInTechLinda Castillo-ArreolaInvested 2 months ago
I see value in an app which will make it easier for people to own their career development. It can certainly be a valuable tool for employees and employers.Lupita Lourdes MedinaInvested 2 months ago
There are many people working low wage jobs and do not have an understanding of the process required to move forward. An application that assists them in this journey sounds like a great idea, and a noble effort.Enrique RomoInvested 2 months ago
I believe in Martha and madeBOS. Martha is a visionary who works tirelessly to bring support, opportunities, and resources to communities in need. I have invested because I know madeBOS will transform lives.Zulema OrtizInvested 2 months ago
As a Latina with over 10 years of experience in HR Software, I have seen the impact talent management technologies can have on companies. I happy to be a supporter of new HR technologies that will bring more career advancement to employees.Alicia PerezInvested 2 months ago
MadeBOS is addressing an important opportunity and we have confidence in the founder, Martha Hernandez--Bill & Martha SlavinWilliam SlavinInvested 2 months ago
Creo en ti Martha y por supuesto en madeBOS, se que los latinos podemos lograr grandes cosas, tu proyecto dara los recursos para crear grandes oportunidades de trabajoMirna Tostado-GilInvested 2 months ago
I believe in the founder, the concept and I want to see more women succeed in tech. Go Madeboss!!!Lagabrie NataleInvested 2 months ago
Si esto es para beneficio de alguien, creo que es una buena razon...Cristina GuzmanInvested 2 months ago
Es mi primera inversion y me da gusto apoyar a una latina en el sector de tech.Consuelo AguirreInvested 2 months ago
"Visionaries not only believe that the impossible can be done, but that it must be done." - Bran Ferren Martha's vision will positively impact the lives of many, and empower them to reach their full potential! <3Stephanie PadillaInvested 2 months ago
It looks like something that is really needed.Andrea CouzensInvested 3 months ago
I believe this app can help address economic disparity.Shelby AhernInvested 3 months ago
The founder is an amazing person and visionary.Luis MadrigalInvested 3 months ago
Tengo la confianza en la fundadora porque la conozco de toda la vida! creo en el proyecto y estoy segura que va por buen camino.Maria FloresInvested 3 months ago
Porque creo en Martha y se que ella va hacer de esta compañía algo grandeCecilia RamosInvested 3 months ago
I believe in Martha. I believe in her hard work and in her dedication to the Latino population.Angelica CamposInvested 3 months ago
I invested because I know Martha Hernandez is an great persons and I trust herMaria VictoriaInvested 3 months ago
We need a platform that will provide people with access to resources and job opportunities they might not even know exist. We Latinos, have great potential but we are at a disadvantage especially being a first-gen workers. madeBOS can change that.Alejandra GilInvested 3 months ago
because i meet a person or woman who told me about it and was interested on invest a little portion of my moneyGeo SerraltaInvested 3 months ago
Porque Es una muy buena propuesta para invertirJuan EspinozaInvested 3 months ago
I invested in madeBOS because I whole heartily believe in Martha, her vision and what she is going to do for so many!Silvia HernandezInvested 3 months ago
I invested because I believe that Martha has the potential to make great changes in our community through the power of this company .Luis HernandezInvested 3 months ago
It seems like a sound business model.Christopher RamdeenInvested 3 months ago
Martha is an amazing entrepreneur with Incredible vision for this idea.Laney WhitcanackInvested 3 months ago
Career help will be needed more than ever in the coming years.Cian LynchInvested 3 months ago
My startup company could use a talent-matching solution like this RIGHT AWAY. I look forward to trying out and giving feedback on the prototype so that this can grow into an awesome & super-useful sourcing, filtering, recruiting, & hiring tool!Joshua de GastyneInvested 3 months ago
The entrepreneur driving this startup knows the market well and shows confidence in the solution she is building.Antonio AltamiranoInvested 3 months ago
I can see myself using the app.Christopher PrimusInvested 3 months ago
I personally believe in this product. Great potential if strategic planning is made well.Muhammad IslamInvested 3 months ago
we should have a unique assistant in developing our career.Isaac AbrahamInvested 3 months ago
I'm looking to make some easy money!Donald AlvisInvested 3 months ago
Trying to make extra money in technology.Juan Carlos TorresInvested 3 months ago
I see geat applications for this app, it is needed.Reinaldo Rivera Jr.Invested 3 months ago
I believe this is an important service that will make an enormous difference in the lives of many people. I have faith in the founder who I know to be an outstanding achiever committed to the public good. To support minority / female owned business.Shana LoveInvested 3 months ago
As an employer some of my employees do not express very well their goals and ambitions within the company, I think this app will be great for both employees and employers.Tom HutchisonInvested 3 months ago
I invested in madeBOS because it brings an innovative solution to a problem that I see individuals face everyday. It's an innovative way of networking, planning a pathway to a carer, and a solution that will help any business!Karina DominguezInvested 3 months ago
To support a fellow Latina.Nancy SánchezInvested 3 months ago
I have full trust on this being a success.Enrique PulidoInvested 3 months ago
I invested in madeBOS because I'm all for talent development. MadeBOS promises to be an intuitive interface to help connect the pieces of the bridge to get people from where they are to where they want to be.Kyle KumpfInvested 3 months ago
Because as a fundraiser I am a giver, I am currently unemployed and wish I can give more but I believe in your mission and I think it will help Latino's across the U.S. everywhere! I gave to help people who need guidance that might be lacking in lifeMelanie ChavezInvested 3 months ago
I invested because I have seen personality how the CEO fought for better positions and salaries for the people who worked for her in the past. I support 100% a company who wants to help the community and shows results not only promises.Diana EsparzaInvested 3 months ago
I invested to see if I can make money in a long runCaroline WestInvested 3 months ago
I invested because I believe in its purpose and the creator.Mayra MarquezInvested 3 months ago
I have a strong belief in supporting the community. Equally as strong is my belief and admiration for the founder. I appreciate the objectives and goals based on my understanding of their mission.Sean CritchlowInvested 3 months ago
To be the person who discovers the next big thing, to be the talent-spotter.Donovan JacksonInvested 3 months ago
I wholeheartly believe in this vision and I am excited to see it come to life.Karen GonzalezInvested 3 months ago
I believe in Martha, the CEO, and increasing career development to everyone.Jennifer TanguayInvested 4 months ago
Advancing opportunity, passion and fit.Pam JonesInvested 4 months ago
I support blindly the CEO and strongly believe in supporting career development.Lily MarquezInvested 4 months ago
I invested because I've been in the retail rat race, and people who are stuck there should be able to have more options.Steve PowellInvested 4 months ago
I believe in the vision madeBos has and the amazing opportunity its going to offer to anyone who wants to grow in their career and life.marco girottiInvested 4 months ago
I believe in madeBoss mission. I think our generation and generations to come are in need of madeBoss to empower them and give them the right tools and outlets for a better career. It will save time and money for students parents and companies.Miriam GirottiInvested 4 months ago
I believe this business will be successful and I want to be part of it.Rosa ContrerasInvested 4 months ago
I believe in Latina entrepreneurs like Martha, and know both the positive power of career planning and inhibitor that bias can be in our existing systems. Adelante!Isaac Kos-ReadInvested 4 months ago
I know it is not much. But it is my first time doing this type of investing. I wish to do more in the future.Mason C LeMayInvested 4 months ago
Martha is an incredibly talented entrepreneur. I believe in her business model. I am confident in any project she is spearheading.Michael EdwardsInvested 4 months ago
I´m inspired by the passion and knowledge of the founder in the retail industry. She has recognized a problem in a sector that she understands, which allows a company to quickly advance with customer acquisition and strategy.Sebastian CabreraInvested 4 months ago
I am proud to invest in madeBos because I believe in the need to connect people with resources. I believe in the CEO and her mission in engaging the Latin@ to invest in their future.Kathy TapiaInvested 4 months ago
I invested because I want to support Martha Hernandez's Vision.Manuel ChangInvested 4 months ago
Huge TAM in an industry that is not just ripe for disruption but also burns giant stacks of cash on employee turnover.Sean MastersInvested 4 months ago
I feel everybody should have a opportunity to better them self. I just feel with madeBOS they have the vehicle to do itpatrick braunInvested 4 months ago
I believe in Martha Hernandez! She has taken her experience in life and created an opportunity to support others on their journey to success. Adelante Martha!!Romeo GarciaInvested 4 months ago
I invested because madeBOS is filling a need in our labor market and I believe it will serves a mutual benefit for employees and employers.Gladdys UribeInvested 4 months ago
I invested because I have complete faith and trust that anything that Martha Hernandez puts her mind, heart and soul into will be successful. I am also self made, and have the utmost respect to my fellow Latina's striving to follow their passions.LisaMarie AdornoInvested 4 months ago
I invested because I whole-heartedly believe in Martha Hernandez and her mission to support our communities.Joshua EncarnacionInvested 4 months ago
I believe in what you are doing!Madelyn TavarezInvested 4 months ago
Because I believe in the founder as well as the idea of the application.Kerler MorenoInvested 4 months ago
I see this app to be a powerful tool. I look forward to seeing it grow. Saludos.Alberto VictoricaInvested 4 months ago
I invested because I believe in MadeBos' goal to make an impact in those who want to make the step up in their career. Martha is a great leader that can drive this platform to make an impact in the world.Sebastian AnayaInvested 4 months ago
I believe in the founder, she never gives up and fights for what she wants. I believe that her vision will change lives and I can't wait to witness her hard work paying off.Tere Pedroza SotoInvested 4 months ago
I believe in supporting small businesses especially those created by people who grew up in the same difficult environment as myself.Sarah YoellInvested 4 months ago
We invested because we see and believe the need. MadeBOS will change the lives of so many. The founder is a true role model.Ana HernandezInvested 4 months ago
I believe in Martha as an entrepreneur. If anyone can make this idea a reality, it is her.Lance RíosInvested 4 months ago
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